About The Magazines. The Lossie Local was first published in May 2008, and is now a well-established local magazine. The Forres Focus is a more recent venture; the first edition having been published in October 2014. My aims, however, for both magazines, remain the same:
– To provide affordable advertising for businesses with small or limited advertising budgets.
– To provide an additional advertising avenue for those businesses with an existing advertising campaign.
– To produce a free community magazine with relevant and useful local information, including interesting articles and editorials to ensure it gets read in-depth.
– A minimum £150 charitable donation each issue (and when circumstances allow more – the Autumn/Winter 17 Lossie Local raised just over £1000).
Circulation and Distribution. Each magazine has a distribution of 3500 – 4000 copies, hand-delivered by a community group to the main residential areas in Lossiemouth and Forres. A £400 donation is made to the group delivering the magazines. (Please note that not every single house with a Lossie/Forres postcode will receive a magazine. Between 3000 and 3500 houses in each town will receive a copy, then the remainder will get left out and about for people to pick up).
Magazine Size. The magazine is A5 portrait size, and will be capped at 48 pages. There will therefore be a limit on advertising space to ensure a good ratio between community information, editorial and adverts.
Community Focus. All of the community news, events and editorial included in the magazine is done so free of charge or at reduced rates (see ‘Community’ tab), a great way for local organisations to promote themselves.
It’s Win Win all round! Charity and community groups get great exposure and local businesses get effective, affordable advertising.