Advertising

WILL MY ADVERT WORK?

Probably the one question that really matters, and unfortunately one that’s most difficult to give any guarantees on.  Although I’ve produced a Lossie magazine for the last 8 years it’s still really difficult to tell why some adverts do well, and others don’t get an obvious response.  If you consider the advertising rates reasonable enough just to get your name and services out there and into public awareness then you’ve got nothing to lose, but if you require a guaranteed return to cover the cost of the advert then you’d probably need to think about it more carefully and perhaps err on the side of caution.

What I can promise though is that there will never be any pressure to advertise – I’m happy for businesses to try as a one-off or to dip in and out as suits.

RATE CARD

– NO VAT; the price you see is the price you pay.

– Should you decide to place an advert in both magazines, for the same season, there will be a 10% discount on each (excluding advert design).

COPY DEADLINE & ISSUE DATES

Next Lossie Local:  Due for delivery week beginning 6 February.  Copy deadline ideally 13 January, absolute latest 20 January.

Next Forres Focus:  Due for delivery week beginning 3 April.  Copy deadline ideally 10 March, absolute latest 17 march.

* delivery dates subject to change.  If timing is critical for the delivery of your advert please discuss at time of booking.

PAYMENT

All adverts will be invoiced for following publication.  Payment should be made by cash, cheque (made payable to ‘Nicola Slater’), or via internet bank transfer (please request details).  Payment must be made within 7 days of receiving the invoice.   If you are unable to meet this timescale then please arrange for payment in advance.

AD FORMATS & SIZES

Ads can be submitted in the followin formats:

–  MS Word, MS Publisher, TIFF, JPEG, PDF, PNG

Ad sizes as follows:

–  Full Page:  A5 portrait (with an extra 5mm bleed if required)

–  Half Page:  14cm x 9.5cm or 7cm x 19cm

–  Quarter Page:  7cm x 9.5cm or 14cm x 4.5cm

–  Eighth Page:  7cm x 4.5cm

Please note that the colours on your submitted advert or proof may not be reproduced exactly in print.  If this is a concern please get in touch to discuss further.

ADVERT DESIGN

The basic price is for an advert emailed ready to go.  If you do not have an electronic copy of your advert please call to discuss the options available.  Advert design is available at the prices as per the rate card and simple adverts can be reproduced at no extra cost.  There will be no copyright restrictions placed on any ads designed by me, so feel free to use it elsewhere.

SPECIAL OFFER Commit to an advert (any size) for 4 issues (invoiced and paid separately after each issue) to receive FREE advert design.

FURTHER DETAILS ABOUT PRICING

Please note that these advertised prices are what everyone pays – I do not have a policy of offering variable discounts close to publication dates.  That way it’s fair for everyone.

FINALLY A DISCLAIMER

Please be aware that I produce the magazine from home fitting it in around my two young children.  I will always endeavor to provide a prompt and efficient service, but this may not always be possible.  Also, if any unforeseen circumstances occur, I reserve the right to cancel an issue at short notice.